Our today guest at Bannesnack Ad Talk is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship
Ladies and getleman, we present you Ted Rubin!
1. What do you think about advertising on social media (Facebook, Linkedin, Twitter)?
It’s advertising and should be approached as such. Test and compare the results to other media and spend your available $’s accordingly.
2. How much should one startup invest in promotion vs. production (development)?
That is not a question that can be answered without knowing the details and specifics of the business and it’s goals.
3. Could you recommend one or two resources for advertising professionals reading our blog? (books, links)
Thank you Ted!