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Definition of character in graphic design

In graphic design and typography, a “character” refers to any individual letter, numeral, punctuation mark, or symbol within a typeface or font. Each character has its own unique shape, size, and appearance, contributing to the overall visual identity of the typeface.


Characters are the building blocks of written language. They convey meaning, communicate ideas, and create readable text in design projects. Designers carefully select and arrange characters to create typographic compositions that are legible, aesthetically pleasing, and effective in conveying the intended message.

Related terms

  • Typeface: A set of one or more fonts sharing common design characteristics, such as serif, sans-serif, or script.
  • Font: A specific variation or style within a typeface family, such as regular, bold, italic, or condensed.
  • Typography: The art and technique of arranging type to make written language legible, readable, and visually appealing.
  • Glyph: The visual representation of a character in a typeface, including its shape, size, and design details.
  • Kerning: The adjustment of spacing between individual characters in a typeface to achieve visually pleasing and consistent letter spacing.

Related questions about character

  • What is the difference between a character and a glyph in typography?
    A character refers to any individual letter, numeral, punctuation mark, or symbol, while a glyph specifically refers to the visual representation of that character within a typeface, including its design details and variations.
  • How do designers select appropriate characters for a design project?
    Designers consider factors such as readability, legibility, tone, and context when selecting characters for a design project, choosing typefaces and fonts that best convey the intended message and aesthetic.
  • What role do characters play in establishing the tone and personality of a design?
    Through their shape, style, and arrangement, characters contribute to the overall tone and personality of a design, influencing how viewers perceive and interpret it.
  • What are some examples of special characters and symbols used in typography?
    Special characters and symbols, such as ampersands, currency symbols, mathematical operators, arrows, and dingbats, add visual interest and functionality to typographic compositions.
  • How do designers ensure consistent character spacing and alignment in typographic layouts?
    Designers use techniques such as kerning, tracking, and leading to adjust the spacing between characters and lines, ensuring consistent alignment and readability throughout the typographic layout.


Creatopy Team
Creatopy is the AI-driven creative automation platform that enables brands and agencies alike to build, optimize and personalize creatives at scale for various markets, channels and digital platforms.

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