It’s getting harder and harder to be creative and highly productive at the same time. It almost feels exhausting.
Not to mention that capturing consumers’ interest is more challenging while making sure you deliver everything on time.
The good news is that thanks to automation (and some cool features that are part of Creatopy), you can easily boost your productivity and make more time for the creative part.
Today, I want to talk to you about the latest addition in Creatopy: Widgets, a true helper to create more interactive ads that stand out.
This article will focus on how you can design real-life ad effects in no time to obtain high-impact ads that won’t go unseen.
Let’s go through the three widgets you can use in Creatopy and how they can help you reach your goals.
1. Countdown Widget
The countdown is a digital display, like a virtual clock, that counts to zero to indicate the end or beginning of an event, offer, or grand opening. The countdown creates a sense of urgency or excitement when used in ads.
Depending on your objectives, the countdown widget has plenty of advantages in online advertising. Here are a few use cases:
Highlight a special event or product
The countdown builds excitement when used for an ad regarding a new restaurant, store opening, or new product launch.
Pursue consumers to buy
Pairing a countdown with an intriguing ad copy and high-quality design can convince consumers who initially had doubts about wanting to buy your products or services.
Creates a sense of urgency
It can be used during the holiday season when you create ads with special offers, and you want to entice your audience to take action as soon as possible so they don’t miss out.
2. Weather Effects
Humans are influenced by weather, so you can use it to emphasize the qualities of your product and its benefits. Moreover, there is a strong connection between weather and certain product demands that affect almost every industry, from food to clothing, travel, hospitality, finance, and pharmaceuticals.
Weather effects help you deliver more relevant ads to your target audience, send a personalized message that makes people pay attention, and drive them to make a purchase.
Add more value to your ads
By making the perfect combination between the products you’re selling and weather conditions (rain, snow, etc.), you can emphasize the importance for your audience to invest in certain products.
Create contextual ad campaigns
By using weather effects, you can easily take advantage of real-time weather conditions to target your audience and make them aware of your offering.
3. Embed Code
An embed code is a block of HTML placed in your ad, showing content from another source such as videos, audio, or images. You can add an embed code into your HTML5 banner ads to make them more engaging and interactive.
Here are a few ideas on how to use it.
Integrate videos into your ads
By 2022, 86% of businesses will use video as a marketing tool to attract leads. You can use videos from YouTube, Vimeo, Wistia, etc.
Direct users to a landing page faster
Make the ads more interactive by embedding an image of a product in the ads and driving users to click on it. It can have a more engaging effect than simply adding a CTA.
Promote video or audio content
If you have a hot topic webinar or podcast on YouTube or Spotify, you could integrate intriguing content bits from them into your ad to make people click on it and view the entire content.
Where to Find Widgets in Creatopy
From the Editor, go to the Elements section, then click on Widgets. Here, you will be able to see all three widgets and choose the one you want to use in your ads.
I recommend playing with all of them and seeing how easy it is to apple weather effects or the countdown widget in a design.
We hope these widgets will help you improve your ad design game with real-life effects applied in no time and meet all your client’s expectations regarding impressions and conversions.
Stay tuned for more upcoming design features for you to enhance your creativity and productiveness.