Creatopy's Positioning in the Ad Design Industry
4 minutes read

Anyone who knows a thing or two about the SaaS market will notice that a new player has appeared, empowering businesses worldwide to communicate visually with a creative approach—introducing

Following its official launch in February 2021, Creatopy has been known as the efficient and intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams.

The Why

Since then Creatopy has intended to offer its customers a complete ad-making solution while cementing its move up-market in the B2B area, but something felt not quite right. 

With a new and redesigned homepage and menu, Creatopy accepted all challenges in a journey to become a creative management platform. A Creative Management Platform (CMP) is a software that can combine various display advertising tools into one cohesive, cloud-based platform. It employs dynamic creative optimization (DCO) to automate ad content optimization by differentiating users and tailoring the creative.

That said, the company wanted to have the look and feel of a product as complex as it recommends itself, officially launching its new positioning:

Creatopy is the ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

The How

It’s no big news that advertising has the power to elevate a brand or company in record time. Impressing target audiences stands at the base of winning their hearts and minds, finally converting them into long-term loyal customers.

But do businesses have enough time and resources to invest in repetitive ad design processes or education to build a powerful creative squad? 

After a long research process, analyzing the shortcomings of today’s solutions in ad design, Creatopy decided to invest more into developing smarter ways to solve advertisers’ and marketers’ main pain points, with a strong accent on “reducing the time to task to zero.”

“Creatopy lets our team take our design work to the next level by making it easy to build dynamic social and digital content quickly and efficiently. These tools are just what we needed to scale up the work we do in the digital space”, declared the Director of Design Services at Clemson University.

Digital ads are becoming increasingly important in the way businesses communicate. There’s a constant need in ad campaigns for multiple designs to be optimized for different platforms. From a simple banner to a complex video or animation, it’s becoming crystal clear that what used to be a fast and easy process is now a complicated task—and a time-consuming one.

The What

At the crossroads of two different markets, those of general design tools and creative management platforms, Creatopy offers the best of both worlds. Thus, distancing itself from what businesses call “just another graphic design tool.”

“With a worldwide digital advertising spend of $463.9 billion in 2021, the market is expected to grow to $632.7 billion by 2025, and 61.93% is projected to be spent on the internet, which is why there is a need for a complete solution that automates the future of the advertising industry.

We want to revolutionize the advertising industry and conquer the MarTech market. We will do this by reducing the time to task to zero and by ultimately unlocking the mantra for future success: doing more with less,” declared Creatopy Founder & CEO Gabriel Ciordas.

The advertising industry is rapidly changing. Marketers adapt their strategies to technological advancements, and more possibilities open up. Nowadays, and surely in the future, advertising will become more competitive than ever before, and businesses need to be on top of their game to stand out from the crowd.

Resuming on how Creatopy is expected to fulfill its promise for target audiences to do more with less, the platform brings differentiated value through its services and features that help:

Creative teams (Brands)—Empowering them to drastically decrease the time spent on repetitive design processes thanks to automation, simplifying the ad-making process with only one tool, and launching high-engagement campaigns in no time. Publishing, updating, and tracking performance instantly.

Advertising agencies—Increasing efficiency using scalable ad design solutions for all creative versioning needs and managing multiple clients effortlessly with advanced collaboration and customization functionalities.

Enterprises—Simplifying creative workflows with centralized user management options, powerful admin controls, and advanced data protection. Businesses enjoy premium tech support for seamless tool adoption.

This particular mix of automation, animation, and customization functionalities, combined with the short learning curve and a scalable pricing model, makes Creatopy unique in the ad design market. 

Closing the Golden Circle

It has been a long journey for Creatopy to build its foundation in the market, making a statement from its problem-solving approach to a more client-centric one. 

Realizing every audience has its own particular need to be solved, the company deployed state-of-the-art AI tools to service, track, process, and understand each customer within a unified framework. The focus was on understanding expectations, emotions, and future needs.

This process has resulted in the successful implementation of the gathered data, transformed into an efficient UX and UI of the platform.

Creatopy’s new mission is to help medium and large companies (brands and agencies) become highly efficient by decreasing their time spent on ad production in their end-to-end workflow. 

The platform generates a one-of-a-kind creative experience based on machine learning. 

The future of ad designs lies in the automation of time-consuming processes, allowing businesses and creative teams to focus more on the creative part of their visual stories.

Creatopy, the ad design platform, knows how to help them on their journey to conquer their market: by doing more with less.

Iasmina Gheorghe
Brand Manager at Creatopy aka "Brand Police." A strong supporter of brands with souls, I believe in the power of creativity as a driver for a better future. I am the one who looks forward to ads when watching TV.

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