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Instagram Story Size 2021: Best Practices To Know About

instagram story dimensions
9 minutes read

Instagram Stories are driving tons of engagement.

This feature hit an all-time record of 500 million daily active users, which proves two important aspects:

In 2021, almost 58% of people said they’ve become more interested in a brand or product after seeing it in an Instagram Story.

Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use.

This article is going to help you understand much better the mechanism behind this feature and how to approach it from a visual perspective

Let’s get started.

What Is The Instagram Story Size in 2021?

The recommended Instagram Story size is 1080 x 1920 pixels. For this size, the images and videos you post here will have an aspect ratio of 9:16.

The file formats accepted for images are. jpg and .png, and for videos .mp4 or .mov.

Instagram is very strict when it comes to the size of the images/videos you post on IG stories.

If you want to upload a photo or video that does not fit this size, then the visual will be either cropped or zoomed in to fit the screen properly.

Consequently, this will lower the quality of the image/video you posted while cropping important elements that you may have included in it.

When posting a video, the maximum Instagram story length for a frame will be 15 seconds. Image stories are visible for 5 seconds.

The Instagram Story safe zone

When you create Instagram Stories, you also need to keep in mind the safe zone.

I’ll explain what the safe zone is and I’ll also show you in the screenshot below how they look like whenever you want to post a story.

For this example, I used a random photo from my phone of a cute coffee shop and I also added a heart sticker so I can play with it.  

In the first image, you can see that, when viewing a story, at the top left corner of the screen, a user will also see the profile icon and profile name of that account. At the top left corner, you have the option to close that story and return to your Instagram feed.

Because I wanted to move the sticker at the top of the screen, Instagram showed me that I would cross the safe zone line if I were to do that.

At the same time, it was extremely helpful to see how my image was centered. That way, I would be able to adjust it accordingly in case I was going after a super-symmetric visual or simply use the grid to center certain elements in my story.

As you can see from these screenshots, thanks to these grids, you will know where’s the middle (vertically and horizontally).

In this last screenshot, you’ll see that at the bottom of the story, a user has the option to respond with a message or a picture, send that story to another user, or, if that particular account has over 10k followers and added a link to that story, it will show the “Swipe up” button.

Otherwise, it won’t be visible. Luckily, Instagram is here to help and with these helpful grids, your IG story game will be on point.    

Ideally, to take advantage of the entire screen, you should upload a portrait photo or a vertical video.    

To make sure that important information is not cut off by this, Instagram will show you a temporary grid. This is extremely helpful when creating images, especially when you want to add text to them.

When you create an image or video, Instagram recommends leaving approximately 250 pixels of the top and bottom free from text, logos, or other elements.

The safe area is considered within 1080 x 1420 pixels.

So when designing an image, creating a video or an ad for Instagram Stories, keep in mind the safe zone so you don’t cover important details. 

To sum it up, here’s a break down of the most important Instagram Story size:

Why You Should Care About Insta Stories?

The Instagram story feature allows you to share photos, videos, or boomerangs that will be visible for up to 24 hours before they disappear.

In case you want to keep some of the stories so new followers can watch them as well in the future, then you can save them in the highlights section.

Here are the most important reasons why IG stories are important for businesses:

Best Practices When Posting Insta Stories

Buffer did a study in which they analyzed over 20k IG Stories from the world’s top brands. After looking into the data, they were able to extract three important takeaways:

What Type of Content to Post on Stories

Nowadays, there are so many businesses that are leveraging IG stories so you need to create amazing content that stands out and makes your audience come back for more.

Here are some ideas to get inspired by:

Final thoughts

There isn’t a perfect formula regarding the type of content you should post on Instagram Stories.

The best thing you can do is experiment with all these different ideas I mentioned in today’s article and see which ones work best for you.

Regardless, you should not overlook the proper Instagram story size so your posts will be uploaded at the best quality possible.

At the same time, creating content for IG Stories shouldn’t be a hassle so using an online design tool such as Creatopy’s instagram story maker will make this process effortless and seamless.  

In case you’re using Stories as part of your Instagram strategy, let me down in the comments what your experience has been so far and what have you learned so far.

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