Two years ago, we launched Creatopy as an online platform solving the needs of brands and agencies for highly creative, brand-consistent, and multichannel ads. We mark this event each year with a short, insightful article about our plans, hopes, and promises to our community.
Creatopy grew from the roots of a popular product in the digital advertising industry. We built this new platform because we think we can bring a solid contribution to this ever-changing, ever-evolving advertising industry.
Today, as we celebrate our second anniversary, we are excited to share our plans for the upcoming year and how we aim to revolutionize this industry while further improving the platform to provide more value to our customers.
Creatopy is built on the belief that creative automation is the answer to the advertising challenges of 2023. As the pressure to create more personalized and dynamic ads increases, it is becoming increasingly difficult for advertisers to keep up with the demand.
Here are the three main areas on which our team at Creatopy will focus in 2023:
When it comes to designing ads, we are working towards enriching the experience designers have with our ad studio, helping them to produce highly creative, brand-consistent, and multisized ads. These ads can then be easily scaled and optimized through automation by the other stakeholders involved in the campaign process.
To address this, Creatopy will introduce a brand new ad studio that will take multisize ads to a whole new level.
While we’re talking about the new additions to our product, we want to take this opportunity and invite you to join our company Slack channel dedicated to feedback from our customers here at Creatopy. Share your thoughts, suggestions, and ideas with the community. Let’s make Creatopy better together! Click this link to join now.
The second area of focus is optimizing advertising strategies through personalization, which involves creating dynamic ads that can be served directly from Creatopy and then optimized using DCO or updating ads in real time.
This enables advertisers to create personalized ads tailored to specific audiences and then optimize them in real time to ensure they reach the right people at the right time.
Finally, Creatopy will explore creating variations through integrations. The goal is to make the process of creating new ads even easier and more efficient.
The beauty of this is that it will be done through no-code automation, making it accessible to everyone. The integrations we are working on will enable advertisers to create variations of their ads instantly and easily without the need for any coding or technical skills.
To sum up, we are working intensely to ensure that 2023 will be an exciting year for our community.
Our focus on creative optimization will fill the gap between what advertisers can do now and what they actually need as we move towards a cookieless environment.
We hope you are as excited as we are for what the future holds, and we thank you for your trust in our product.
Happy anniversary, Creatopy!