Yesterday, on the 17th of October, Creatopy hosted its highly anticipated Brand-Centric AI event. Centered around the future of ad design automation, our online event welcomed thousands of designers and marketers—all eager to stay on top of developments in creative automation.
During the event, viewers learned about one of our company’s biggest product updates so far: Creatopy now enables teams across your company to create on-brand ads, at scale, with no design experience required.
Creatopy’s vision
We kicked off the event by reiterating Creatopy’s mission for the future of ad creation.
Our mission at Creatopy has always been to empower brands and agencies to reach their creative potential, to help them successfully manage all the demands for ads and visual content.
Attendees were then reminded of the four pillars of successful ads, namely:
- Quality
- Brand consistency
- Multi-channel presence
- Personalization
They also learned about the blockers impacting the ad design process: managing volume, quality, and brand-centricity using limited resources. These are what collectively cause the creative gap. Bridging this gap requires businesses to create high-volume ads efficiently, directly linking these to ROI.
How? With creative automation and AI.
AI-powered ad design for designers and beyond
Participants walked through a brief overview of our platform’s existing features. They saw how Creatopy’s Ad Studio enables designers to focus on the creative aspects of ad creation while delegating tedious processes, such as resizing, to Creatopy’s AI and automation.
Yet, Creatopy wants to empower more than just designers, aiming to transform entire businesses’ approach to ads. Using AI-driven workflows, we strive to simplify brand-centric ad creation for all teams, no matter their expertise.
This set the stage for our big reveal: Creatopy goes company-wide.
Creatopy made easy: On-brand ads without designer bottlenecks
The new and improved Creatopy vows to flatten the learning curve to ad creation. We unveiled three new user workflows that make branded ad production accessible to all:
- Content Editor Role: A dedicated role within Creatopy that allows users to adapt or edit ad designs and templates within the creative guidelines set by designers.
- Light Editor: A simplified editing tool for Content Editors that gives non-designers basic design capabilities. It excludes the non-intuitive features often found in traditional design tools.
- Generative Journeys: A platform wizard that breaks down complex ad design workflows into easy-to-follow guides. Users are guided through ad creation at every step of the way, breaking down barriers to entry for all things ad design.
Using these workflows, Creatopy gives Template Designers full control over template creation and management. Non-designers can then access the Light Editor as a Content Editor to create branded ads within the parameters set by designers.
Designers can actually share templates that are locked in many ways—specific layers, specific elements. No one can really destroy those designs. No one can derail from the original concept.
A hands-on demo of the new Creatopy workflows
Transitioning from the ‘what’ to the ‘how,’ the wider team hopped in for a live demo. Participants got a behind-the-scenes look at how Template Designers and Content Editors can collaborate using Creatopy’s features.
They saw the ease with which Template Designers can set up Brand Kits:
- Building brand identity elements, including brand voice and tone, using generative AI
- Designing templates
- Configuring template permissions while maintaining brand control
When setting up templates, you have more granular control. Designers can assign permissions for each layer of the template, ensuring that brand consistency is maintained while also allowing flexibility when needed.
Next, guests got to dive deep into the Content Editor role. Our team walked them through two use cases within the Light Editor: one for the HR department and the other for marketing.
Use case #1: HR campaign
Viewers saw how straightforward it is for Content Editors to craft a diversity and inclusion ad campaign using templates. They learned more about making edits to the ad’s headlines, CTA, colors, and images using elements from the pre-approved Brand Kit.
My designer is always in control. I can be as flexible and creative as I want within the guidelines.
The audience also caught a glimpse of how effortlessly users can export, publish, or share their campaigns with colleagues for feedback.
Use case #2: Marketing campaign
Next, attendees got a “From an asset” workflow demo focused on creating an ad campaign using one visual and a branded template.
Our team created marketing display ads for Neutrogena in various sizes, using a Brand Kit image, brand templates, and AI-powered ad copy generation to make final tweaks. Viewers saw how users can make instant changes to all sizes and formats by editing a single ad. And with one click, download all of these at once.
In just a few minutes, we managed to create an entire ad campaign for Neutrogena with no hassle, no bottlenecks—only a simple AI workflow that stays true to your brand.
By cutting designers as middlemen for ad edits, Creatopy is no longer just a one-stop shop for designers. It’s a designer-approved hub for all teams to create branded ads and creative assets easily and at scale.
Guest speaker: Mickael Ferreira
We invited a guest speaker to discuss the development of AI in advertising. He emphasized that AI should enhance creative workflow efficiency, not replace it entirely. Moreover, he spoke about how his agency benefits from using Creatopy.
[Creatopy] really increased our efficiency and also the number of creatives that we can produce.
Highlights from the Q&A
As the event came to a close, our attendees got the chance to ask their most pressing questions about Creatopy’s newest product update. Here are some noteworthy takeaways:
- Beta version: Creatopy will roll out the beta content editor for everyone to test and explore in the next few weeks. This feature will be available for all team plans—including Plus and Enterprise.
- APIs: We’re working hard to make it easy for you to integrate our platform with any system using APIs. We’ve already got it in beta with some customers, and are excited to make it more widely available.
- Brand tone and voice: You’ll soon be able to set up your brand’s voice and tone so AI can generate copy that feels true to your style. We’ll also roll out features to further customize tone and voice for different audience segments, making it even more personal.
Access Creatopy’s updates today
Creatopy strips away the need for a minimum designer headcount or know-how during ad creation. Employees across your business can drive brand-consistent ads across channels, sizes, and formats by relying on generative AI flows. As a result, your business can close the creative gap, scaling high-quality, efficient ads for successful, ROI-driving assets.
Want to give Creatopy’s new features a try? Get in touch today and be among the first to experience AI-powered ad creation for all.
