- Thibault Imbert to lead company’s AI-native product strategy to address marketers’ needs as they build, scale and deploy ad campaigns g
- He brings proven track record of driving significant revenue through Product-Led Growth (PLG) strategies and scaling innovative, AI-powered marketing platforms
New York, USA; 8 May 2025: AI-powered ad campaign platform Creatopy has appointed Thibault Imbert as its new Chief Product & Growth Officer.
At Creatopy, Imbert will be responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact. Most notably, he will be responsible for accelerating the company’s product innovation with AI at the center.
Imbert brings over 15 years of experience in product management and growth, with a proven track record of building and scaling innovative products at leading technology companies including Picsart, Adobe and GitHub. An active developer, speaker and author, Imbert has a deep understanding of both the technical and commercial aspects of product development and growth.
Most recently, Imbert held the roles of Chief Product Officer and Chief Growth Officer at Picsart, where he led the product direction, marketing and growth to scale the largest all-in-one creative platform of photo, video editing and design tools with over 150 million creators worldwide.
At GitHub, where he served as VP of Marketing & Growth, he drove significant revenue by revitalizing the business through a Product-Led Growth (PLG) approach. He redefined the product narrative to an integrated AI platform focused on customer value and business outcomes for over 100 million developers.
During Imbert’s 12-year tenure at Adobe, he ideated and shipped four 1.0 products, and incubated the first Product Growth team with Adobe Spark, later expanding the model across the Creative Cloud portfolio, contributing to millions in incremental revenue
Tammy Nam, CEO of Creatopy, said: “Thibault is a visionary and entrepreneurial thinker with a deep understanding of value-driven product experiences and the transformative power of AI to do it. His extensive experience at world-class technology companies, coupled with a passion for building products that customers love, makes him the ideal fit to lead our product and growth initiatives as we enter our next phase of expansion.”
Thibault Imbert, Chief Product & Growth Officer at Creatopy, said: “Creatopy already has a fantastic product that I am honored to work on. We are in a transformative time where AI is fundamentally reshaping industries, and the world of marketing is at the forefront of this change. AI is becoming the new norm, dramatically increasing productivity and opening up new possibilities for marketing teams. I’m thrilled to be joining a team that deeply understands this, and looking forward to bringing amazing, useful products to our customers”.
About Creatopy
Creatopy is transforming the way marketers create and publish ad campaigns. Our AI-powered platform helps brands scale high-quality, on-brand ads faster and more efficiently than ever before. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment and measurement—driving better performance and higher ROI. Trusted by thousands of global brands, Creatopy is helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance.
With teams in the United States, Romania, and the UK, Creatopy launched in 2021 and raised $10 million in Series A financing in 2023.
