One of the most romantic days of the year is almost here. Chocolate, heart-shaped candies, pink decorations, and love declarations will define this period.
Cupid’s work is done and now it’s our job to do the rest.
Valentine’s Day represents an opportunity to make your brand stand out and increase sales, especially if you’re in the retail, hospitality, entertainment, transportation, or beauty industry.
According to the US National Retail Federation, the average American consumer spends approximately $120 on gifts, flowers, food, and entertainment each Valentine’s Day.
Almost 40% of the sales will happen online, and more than 62% of people will search for a product on the internet before buying.
To help you increase your sales this Valentine’s Day, and launch an outstanding advertising campaign, we’ve put together this article for your inspiration.
Scroll down to find some useful resources on how to create a Valentine’s Day ad and free ad templates that you can start editing right away.
- Valentine’s Day templates
- Find a Valentine’s Day creative concept
- The design
- The copy
- Valentine’s Day quotes
Valentine’s Day Design Templates
No idea where to get started when designing a catchy Valentine’s visual? We’ve got your back.
Our team of graphic designers and illustrators worked on some new cute templates that you can use for social media, display advertising, or print.
Just click on any of these templates to start customizing them in Creatopy.
Valentine’s Day Sale Template
Printable Valentine’s Day Card Templates
Printable Valentine’s Day cards will not go out of style any time soon. With a cute text and visual, you can have cards that stand out and send the right message in a unique way.
Custom Valentine’s Day Card Template
Or you can use something more simple such as this one, focusing on pastel colors.
Valentine’s Day Heart Template
Valentine’s Day Card Message
Valentine’s Day Card Quote Template
Valentine’s Day Illustration Template
Valentine’s Day Ad Template
Valentine’s Day Party Invitation Template
You can always use our online invitation maker to create beautiful invitations, or you can start from a ready-made template.
1. The creative concept
Considering your goal is to sell, or at least to draw attention towards your brand this Valentine’s Day, I won’t go through the strategy behind your marketing.
Instead, I’m going to jump directly to the creative part.
Every advertising campaign needs to have a creative concept, a core idea. One can easily identify the main idea by simply looking at an ad.
Take these Valentine’s Day ads, for example.
They are incredibly effective at transmitting the message visually without using too many words.
2. The design
a. The color palette
Before proceeding to the design itself, you need to choose a color combination suited for this occasion. Whatever palette you choose, make sure there’s red in it, or at least pink, coral, or plum.
Choose one of the color combinations below and save yourself some precious time.
b. The font
You can’t design Valentine’s Day graphics without using a proper typeface.
And by proper I mean romantic, handwritten (authentic), and memorable. Find a font for your visual so it will match your image and creative concept.
c. The pictures/illustrations
Romantic pictures or illustrations are essential for an effective Valentine’s Day campaign.
Whether you choose to go for stock images or original illustrations, make sure they convey emotion. Show faces, people hugging, or kissing. Remember, love is in the air.
3. The copy
There’s one thing that always gets noticed in a great copy: the unexpected.
By unexpected I mean the surprise factor, something the person seeing it will not see coming.
Key takeaways for a great Valentine’s Day headline:
- Surprise factor
- Memorability – create a headline that will be remembered long after people have seen your ad.
Here are a couple of examples for your inspiration.
Emotion is another important element of great copy in advertising. If you don’t touch people’s hearts with your message, you might as well work as an accountant.
Valentine’s Day is a celebration that allows you to tap into people’s emotions more than any other day. Here are some good examples.
Valentine’s Day Love Quotes
In case you run out of inspiration, here are a few quotes that can easily be customized for your brand:
“I saw that you were perfect, and so I loved you. Then I saw that you were not perfect and I loved you even more.” Angelita Lim
“I would rather spend one lifetime with you, than face all the ages of this world alone.” Lord of The Rings
“The greatest thing you’ll ever learn is to love and be loved in return.” Unforgettable with Love, by Natalie Cole
“All you need is love. But a little chocolate now and then doesn’t hurt.” Charles Schulz
“Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” Maya Angelou
“Life without love is like a tree without blossoms or fruit.” Khalil Gibran
All We Need Is Love!
Illustration by Anita Molnar