Instragram Highlight
8 minutes read

Instagram Stories Highlights are a great way to keep some relevant stories visible on your Instagram profile forever, as well as store them by domains or categories.

Whether you are a blogger, influencer, or the voice behind a brand, you can benefit from this great Instagram feature that can help you boost your engagement in no-time! Since the highlights are located just below your bio, you have to make sure they get people’s attention and stand out… However, Instagram story highlight icons come to further enhance your customer-centric marketing strategy.

See an example of how Katie did here:

story highlight icons

Read on for a full tutorial on how to create and update these covers in minutes! And, as a bonus, we prepared some free Instagram Icons you can grab right now from Creatopy and use them on your Insta Profile.

Instagram Story Highlights Covers Examples

But, before we get started, let me share some more great examples that can inspire you and make you want to start designing your Insta Icons!

create and launch ad campaigns from start to finish

There are more ways to use Stories Highlights to promote your brand so you can get creative when you decide what stories are relevant for you and your brand, how to organize them and what cover suits them best.

Take a look at these cool examples from marketers, bloggers, and designers to inspire your covers. Get the ideas you need to get started from the top Instagram influencers on your niche, but remember to be authentic and use this Instagram feature your way!

As a blogger, you can use Instagram to promote your latest content, like Robert did with his highlights.

Instagram Story Cover Highlight Example

You can also use your highlights to promote your community and make it about them, as Amy did here.

Instagram Story Highlights for Bloggers

Promote your services, kits, products or courses in an ingenious way, to make them get noticed at a first glance.

custom Instagram stories icons for designers

What are Instagram Highlights Covers?

Instagram Stories are the 24-hour images and videos you can share with your followers and with highlights, you can keep some of them just below your profile pic, so that people can get a glimpse of your stories are about when they visit your profile.

Unlike regular Instagram Stories, these Instagram Highlights don’t self-destruct within 24 hours so you can share them with your audience as long as you consider them relevant.

How to make Instagram Highlight Icons

Here is a step by step guide on how to create your story covers with Creatopy’s Instagram story ads maker. It’s easy to use, and you have unlimited customization options to get the perfect cover without getting help from a specialized designer.

1. Create a free account

Yes, it’s free. You can create an account anytime to try our features for free and see if Creatopy suits you.

2. Choose the Story size

With the Story size, you’ll be sure to have the perfect cover size every time; there is no need to worry about making your icons fit. You can zoom in or out after you upload them.

Type Story in the search bar on the left side of the screen and pick the Story format, 1080 x 1920 px—the exact Instagram story dimensions.

3. Chose a background

You can pick a texture, a solid color, or even an image as a background to make your covers come to life.

4. Add an icon or image

You can use our icon pack or upload your own graphics to personalize your cover. If you enjoy searching for the perfect images, you can find hundreds of free icon packs on flaticon; or if you want something special, you can have a designer help you with some cool personalized illustrations.

In Creatopy, you can save your brand’s colors and upload your own logos or icons as SVG files using the Brand Kits feature.

5. Download

Download your design in one of the available formats on the platform.

6. Upload your covers on Instagram

You can find below a detailed step by step guide on how to do that; don’t worry, we’ll make it easy for you even if you never used Instagram Stories before.

Free Instagram Highlight Templates

Check this out! We’re offering a set of free Instagram highlights cover templates you can edit and download from your Creatopy account with only a few clicks. You don’t have to master Photoshop or Illustrator to have some cool Instagram Icons, just like the instagramers you follow.

Just click on each picture to edit the template & save + download to get them for free. Note that if you don’t have a Creatopy account, you’ll have to create one to be able to download the templates.

Instagram story highlight icons – fitness

Get the free fitness icons package to make your workouts memorable! Here’s a preview of how your Instagram profile could look like if you use the fitness pack. Go ahead and choose your favorite icons from the list below and start telling a story about passion for sports. Your followers will love how you motivate them to have an active lifestyle!

Instagram story highlight icons – music

If you love music, make use of these cool music highlight icons to show your story. You can create stories about your favorite songs, concerts or albums and share them with the world. And, if you’re in the music business, you’ll be sure to amaze your audience with your band’s story.

Instagram story highlight icons – travel

Love to travel? Keep your dream destinations handy with these clean and creative travel icons. Inspire your audience and share your best travel stories with these cool, graphic icons.

create and launch ad campaigns from start to finish

Instagram story highlight icons – social media

If social media is your passion, check out this highlight icons pack: it features all the major social media platforms so you can keep your social stories featured.

How to Upload Your Stories Highlights Covers On Instagram

To create your own Instagram Highlight, all you have to do is choose the content you want to share. Then, you’ll be able to edit the cover as you wish.

If you already have your Highlights in place, and you just want to add the new covers you made using Creatopy, you can just skip to the last step on our list.

  1. Go to your profileTap your profile pic on the bottom-right & go to your profile.
  2. Create a new Story Highlight
    Instagram Story Templates

    To create a new Instagram Story Highlight, simply tap the “+” button below your bio and browse your Instagram Archive, to choose the stories you want to highlight.

  3. Select the desired stories and then name your Highlight.If you already have Instagram Highlights, skip this step and just tap on your story, then select more and edit your Highlight. You can add up to 15 characters, but we recommend keeping your titles under 10 characters to make sure they look right every time.
  4. Edit the cover to add the images made with Creatopy
    Choose your icon using the slider on the bottom (if you already uploaded your covers as stories before) or click on the image icon beside the slider to upload an image from your device’s gallery. Pinch & drag to zoom and position your story. Alternatively, you can upload your covers as stories and choose them.

How can Instagram stories be used as a marketing tool?

Here are some ideas on how to use the highlights to promote your profile, business or brand:

  • If you are a blogger or vlogger, you can create a highlight for each of the domains you cover to promote your articles or videos. You can even consider the highlight an advertising space, set a price for it and promote the brands you work with.
  • If you are an agency, you can share the services you cover within these stories
  • If you are a local business, such a restaurant, you can share the menu categories and the specials.
  • If you’re in e-commerce, you can add your product categories. As a bonus, you might want to add one for discounts, to make it easier for people to find your offers.
  • Feel free to highlight branded hashtags if you use them and find them suitable

As you can see, when it comes to Highlights, the sky’s the limit! You can use them any way you find suitable; just don’t forget to align them with your business goals and plan accordingly. Feel free to experiment and let us know what worked best for you!

The most popular icons used by Instagrammers for highlight covers are all about travel, writing, food, photography, events, pets, graphics, beauty or fashion, but don’t be afraid to try out new things if they suit your brand or personality. You also have to keep in mind that a good Instagram profile is much more than just simple posts and stories. All of your Instagram and social media activity should be based on research and clear buyer persona profiles, in order to get the best out of your user engagement and sales.

Go ahead and create your best Insta Cover Highlight with Creatopy and make your profile shine!



  1. Como consigo vê minhas mensagens personalizada

  2. Gabriela Popa, thanks so much for the post.Much thanks again. Really Cool.

  3. Thanks, Essaywriter! I’m so happy you liked it!

  4. Thanks for this useful and useful article

  5. Thank you so much, jan!

  6. Thanks! Is there a way for highlight icons to attract more followers?

  7. Hi, Michel! Thanks for writing! I believe using creative highlight icons can help you gain more followers since they are located just below your profile pic. You just have to experiment and see what works best for you.

  8. thanks and great tips indeed

  9. Thanks, George! Glad you enjoyed our blog!

  10. Thanks for great tips about Instagram Story, it really helps in knowing more about the same

  11. Honestly those icons are looking dope, from now I’m gonna use icons for my stories. btw thanks for the great idea.

  12. Wow, this looks awesome. They are so clean and crisp, love the idea!

  13. Thank you! I was wondering how to make covers for Instagram. Now I know :)

  14. Thanks for the ideas, those icons look really cool. Going to update my insta profile straightaway. Super helpful, thanks

  15. Nice to read your blog post and know some unknown things for a newbie

  16. thanks for sharing the useful updates, i was new to instagram and these kind of stuff really seems interesting for me.

  17. thanks and cool to know the updates

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