Video Banner Ads
9 minutes read

Today we are going to talk about a topic dreaded by many and loved by few.

Video banner ads.  

Picture this:

You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed. 

However, this banner was special. It was probably a retargeting campaign, so you were obviously interested. You probably watched the whole thing, and you clicked on the banner to read more.

The question is, how often does this happen? Create Ad Campaigns 1Table of Contents

What are video banner ads?

Video banner ads are a dynamic form of digital advertising that combines the visual appeal of video with the strategic placement of traditional banner ads. Unlike static banners that use images and text, video banner ads leverage motion, sound, and dynamic visuals to capture and maintain the viewer’s attention. These ads can appear in various locations on a webpage, such as at the top, bottom, or sides, and are designed to engage users as they browse.

Do Video Banner Ads Still Matter?

Are people still doing advertising through video banners? To answer this question, let’s look at some of the most recent video statistics.

Since 2017, advertisers have been spending more on online video ads than on banner ads, which made video the fastest-growing format in display advertising. 

This goes to say that video banner ads are here to stay.

Used effectively, videos can comprise an integral element in a display ad, providing the ad a richness that users generally respond to far better than with static ads. 

A well-executed and customized video banner ad can be an essential foot in the door for a user to engage more extensively with branded content.

Therefore, online video advertising is a must in your strategy as it overlaps and backs up written content. 

Not to mention the fact that display video ads have higher engagement, and users are more likely to remember your message when it’s transmitted through video.

What Types of Video Banner Ads Are Out There?

There are three types of video ads:

  • In-banner videos
  • Out-stream videos
  • In-stream videos

If you want to target a specific audience and the publisher doesn’t offer an in-stream video option, you can still buy ad placements for that site and use the out-stream video option. This is the place where an online video ad maker will help you shine. But more on this later.

First of all, let’s walk through the three types of banner video ads, the benefits of using them as a significant part of your display advertising strategy, and what kind of ad you should choose for your brand.

What Is In-Banner Video Advertising?

In-banner video ads are banners with videos embedded in them, and users can expand them into a larger window, or go to the domain where the videos are hosted. 

They are usually HTML5 creatives formed from the thumbnail image and a description that allows up to three lines of text.

You’ll find these types of ads on YouTube and across Google Display Network on a wide range of websites. 

In-banner video ads use the space provided for a standard banner ad (usually 300 x 250 pixels), but they deliver a dynamic video experience as opposed to a static format. 

There are three types of in-banner video ads:

  1. Click to play. The ad appears as a static image, and it starts playing only when the user clicks on it.
  2. Autoplay with no sound. In this case, the video is not just a static image, but it plays without any sound. When the user clicks on it, the sound will be turned on.
  3. Hover to play. The video starts playing at the user’s simple hover over it. 

Here is an example of an in-banner ad that popped-in after a search on YouTube:

youtube banner ad

What Are the Benefits of In-Banner Ads?

  • They’re not disruptive 

In-banner ads don’t interfere with the user’s online experience. They appear on the sidebar or the top search results, and it’s entirely up to the user if they want to click or not on the ad.

  • Advertisers are charged on pay-per-click (PPC)

The advertisers are billed only when a user clicks on the ad and watches the video.

  • The placement depends on the user’s keywords

In-banner ads are dependent on the keywords used by a user in the search query. This allows advertisers to deliver their message and target a specific audience. 

  • The ads can be lengthier 

In-banner ads can have up to 500 MB, compared to in-stream ads, which are much more limited in size.

What Is Out-Stream Video Advertising?

Out-stream video ads take place outside of in-stream video content. To better understand these ads, think about the videos found in articles, social or product feeds, or in-article videos found among text. 

Out-stream video ads start—usually without sound—when scrolling on a feed and they’re 50% in view. If the user doesn’t interact with them, they automatically stop when scrolling past them.

Out-stream videos are similar to in-banner video ads, and sometimes you’ll even find both of them in the same category. 

They are independent of another video content, but unlike in-banner ads, out-stream ads require a video player from the hosting platform to function. 

This is how out-stream ads look like in-article:

Image source

What Are the Benefits of Out-Stream Ads?

  • They’re not disruptive

Just like in-banner video ads, the user can interact with them only if they want to. 

  • They work independently

The ads don’t depend on other video content, like in-stream ads.

  • They’re cost-effective

The advertisers are charged based on viewable cost-per-thousand-impressions (vCPM). You’ll only pay if your ad is viewable, which means when 50% of the ad is visible for two seconds or more.Create Ad Campaigns 1

What Is In-Stream Video Advertising?

In-stream video ads rely on video content, and they can play before, during, or after the streaming video watched by the user.

Usually, these ads cannot be stopped from playing, but you can sometimes skip them. 

This ad format is often used by the publisher to monetize the video content, but it may appear intrusive for the consumer, so the ad has to be short and sweet.

There are three types of in-stream video ads:

1. Linear video ads stop the main video content and take over the screen, like a real commercial. They are the most frequently used in-stream ads:

  • Pre-roll ads start before the main video content.
  • Mid-roll ads are played in the middle of the content. If the main video is long enough, it can contain more than one mid-roll ad. They can be really effective because the user is already focused on the video, so you may catch their attention easier.
  • Post-roll ads appear at the end of the main video, and are the less disruptive and maybe the most useful, as the user can watch it while they wait for the next video.

2. Nonlinear video ads run simultaneously with the main video content, without interruption. The main video is stopped only if the user interacts with the ad. If not, they may disappear.

3. Companion video ads play alongside the video and depend on the linear and nonlinear video ads.

Here is an example of a pre-roll ad from that is also skippable. In the bottom right corner, you’ll see how many seconds are left before you can skip it and return to the video you were watching.

in-stream pre-roll ad example

What Are the Benefits of In-Stream Ads?

  • Increased engagement

Yes, they can be really intrusive, but if the content is delivered at the right time (usually mid-roll, when the user is already engaged in the video) and captivating enough, you’ll notice an increased engagement and better completion rates.

  • They’re cost-effective

You’ll be charged per view, and you won’t pay more than what’s needed to rank higher than the advertiser immediately below you.

However, keep in mind that marketers can face the problem of younger audiences skipping in-stream ads. The 35 to 44-year-old demographic is most likely to sit through the entire ad. 

If you opt for this type of ad, the best option here is to keep it short and entertaining.

What are the benefits of video banner ads?

Video banner ads offer numerous advantages that make them an essential component of a successful digital marketing strategy. These ads blend the engaging power of video with the strategic placement of banner ads, providing a unique opportunity to captivate and retain audience attention. Here are the key benefits:

  1. Increased Engagement: Video banner ads are inherently more engaging than static images or text. When the content is delivered at the right moment and is captivating enough, viewers are more likely to interact with the ad, leading to increased engagement and higher completion rates.
  2. Cost-Effective Advertising: Video banner ads operate on a cost-per-view model, meaning you only pay when someone views your ad. This ensures you don’t spend more than necessary to achieve your advertising goals. Additionally, this model allows for better budget control and maximizes your return on investment.
  3. Improved Brand Recall and Awareness: The dynamic combination of visuals and sound in video ads helps create a memorable experience, enhancing brand recall and awareness. This means viewers are more likely to remember your brand and message long after they’ve seen the ad.
  4. Targeted Audience Reach: Advanced targeting options enable you to deliver video banner ads to specific demographics, interests, and behaviors. This ensures your ads reach the right audience, increasing the likelihood of engagement and conversions.
  5. Versatility and Creativity: Video banner ads offer a wide range of creative possibilities. Brands can tell compelling stories, showcase products in action, share customer testimonials, or highlight special offers. This versatility allows for innovative and impactful advertising campaigns.
  6. Effective Communication: Videos can convey more information in a shorter amount of time compared to text or images alone. This makes video banner ads particularly effective for explaining complex products or services, demonstrating how something works, or conveying a brand’s unique value proposition.
  7. Analytics and Insights: Video banner ads provide robust analytics and tracking capabilities. You can monitor metrics such as views, click-through rates, engagement time, and conversion rates. These insights allow for continuous optimization of the ads to improve performance.

By leveraging these benefits, video banner ads can significantly enhance your digital marketing efforts, driving better engagement, brand awareness, and conversions. Incorporating them into your strategy can help you reach and resonate with your target audience more effectively.

How to Make Video Banner Ads with Creatopy?

Creatopy has various template formats to use for creating a video banner ad, but we’re going to focus on the Facebook video banner.

Just by using a video cover instead of a photo can be a great way to advertise your brand and draw more attention to your Facebook page. 

Let’s begin:

1. Go to your Creatopy account

Enter your account or create one for free and see what Creatopy has to offer.

2. Select the format

Once you’re on the dashboard, type Facebook video cover in the search bar from the left side of the screen. There’s a pre-made template with Facebook’s recommendation for the best video cover results (1250 x 463 px).

3. Choose a template or start from scratch

For this step, you have multiple options.

You can:

  • Choose one of our templates  
  • Choose a stock video from the elements library
  • Upload your own video with a drag and drop motion 

4. Edit your work

Regardless of what you chose in the previous step, you should know that your video can be customized down to the finest detail.

From the menu on the left side, you can choose the elements you want to add to the canvas, delete them, or change the colors.

From the right side of your workspace, quickly access the template layers, customize them individually, or delete them. 

If you click on the Video layer, you’ll be able to edit that part, meaning enable the autoplay or make the video loop.

You can also add branded logos for your audience to know where else they can find you.

5. Trim your video

Click on the Video layer from the right side of your workspace, then on the Settings button from the bar that appeared on the left side of your workspace. You’ll see the Trim video button.

You can access the Trim video setting also by clicking on the Timeline feature from the right side of the screen. Click on the layer that has Trim on it (that’s your video).

No matter the method you chose, you’ll now be able to move the time bar and change the video’s length. It’s that easy.

6. Make it even more interactive

You can always add transitions to your design layers and make them more dynamic.

Click on the Video layer from the right side of your workspace, then from the same bar that appeared on the left side of your workspace, click on the Transition button.

After you clicked on it, you’ll be able to add transition effects and change the time when every layer appears. 

7. Download your video

After you finished your work and everything is in place, download your video in MP4 format and upload it as a Facebook video cover.

The same creation process can be followed when designing any other video banners.


Videos are a must in advertising campaigns these days. Creating a web banner video can be effortless and cost-effective as long as you’re using the right design tool.

Analyze your target audience and your brand’s advertising needs and decide what type of video banner ads you should focus on. 

Are you planning to use the video ads in your next display advertising campaign?

Amalia Madalina Pop
Content Marketing Specialist at Creatopy. Always looking through rose-colored glasses type of person. Really passionate about content creation and movies, with a precise aspiration to watch as many as possible in a lifetime.

1 Comment

  1. Awesome article video ads really work when it’s come to attract a click it’s happens with me too whenever I see motion graphics or video ads I got attracted and click on it.

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