Why You Should Use a Specialized Ad Design Platform
6 minutes read

There comes a time in your professional career when you feel like you need to switch things up.

This might be something as big as looking for another job or something as small as switching some tools that you use in your work. This change allows you to improve your skills and make your work stand out even more than it already does.

It’s the same when it comes to designing ads. You can begin with a standard graphic design tool that lets you have full control over your projects—but you will soon realize you need more.

Something that is more targeted toward ad design automation rather than just designing in general.

Here are five reasons why you should consider working with a specialized ad design platform like Creatopy for your work.

1. It Speeds up the Process

A standard GDT lets you be in complete control of your designs. But that means even the smallest painstaking details fall into your hands.

A specialized ad design platform uses the power of automation to cut production time in half.

By automating monotonous manual tasks, you are left with a lot more room for creativity. You have a lot more time and energy to dedicate to the more exciting parts of your work, like gathering inspiration, brainstorming ideas, and putting your vision together.

Creatopy reduces potentially hour-long processes into minutes of work.

The Smart Resize tool helps you instantly create several sizes of the same design. Then, instead of taking every size one by one and making the necessary adjustments, you can simply work on just one, and bulk edit all the other sizes simultaneously.A screenshot from Creatopy showing the Smart Resize feature.

For example, if you spot a typo on your designs, you can quickly correct it on just one of them, and the changes will be applied to all of the other ones in your set.

Besides the smart resizing and bulk editing tools, you can also take advantage of the Feed Ad Builder, which helps you generate endless variations of a single master design based on a data feed.

This means that instead of spending hours making 20 individual designs that are similar to each other, you just put all the necessary information in a CSV file, and the platform will automatically create the 20 designs in a matter of seconds.

When it comes to speeding up the ad design process, animation plays an important role, as well. Animations usually take a lot of time to create because you’d have to ensure every single frame is placed just right for the movements to be smooth.

But Creatopy allows you to apply various animations with just one click without having to worry about really small details. No coding skills are needed.

Automation isn’t meant to be an enemy but rather a sidekick that saves you precious time. It takes care of menial tasks so that you have room to focus on the bigger picture.

2. It Lets You Skip Steps

A standard GDT allows you to make as many creatives as you want with the tools that you need.

But the truth is, that’s only half the job.

If you’re making ads, creatives are only the first step. You still have to log into the ad network, upload your designs, and hope that there will be no errors.

A specialized ad design platform like Creatopy drives you all the way to your destination, not just half of the trip.

With Creatopy’s Ad Serving you can launch your ad campaigns directly from the platform, as soon as you finish your designs. With the help of an ad tag, you can serve your ads to your preferred ad network without having to download your designs and upload them one by one.

You also get the chance to update your ads at any given time without having to pause your ongoing campaigns.

Having one platform that assists you throughout your entire journey is not only convenient but also cost-effective.

3. It Completes Your Other Tools

Standard GDTs have a good purpose and they do bring a lot of benefits.

You probably already have one that you’re comfortable working with. You don’t see the point of completely switching to a new platform only to find out that it’s not nearly as professional as the one you like.

And that is completely fair.

Everyone’s creative process is different and there is no rule that says that you can only thrive as a designer by using one particular tool.

But here’s the thing: you don’t have to give up anything.

A specialized ad design platform can easily coexist with the graphic design tool that you already own and like.

Creatopy can easily serve as a complementary tool that simply fills in the gaps that the other ones are missing.

For example, you can finish your creative in Photoshop, then upload your PSD file to Creatopy and generate multiple sizes of it. Or you can use Creatopy to make multiple variations of a design at once.

A screenshot from Creatopy showing the button through which you can upload PSD files to the platform.

There is no need to give up on one thing in favor of the other. If you don’t want to limit yourself to only one platform, you don’t have to. Some people might even say you shouldn’t do that.

Instead, you can get the most out of every tool you own and create something you’re truly proud of.

4. It Improves Teamwork

A graphic design tool grants you full control of your project but what happens when you’re not the only one working?

Marketing and advertising are highly collaborative environments. Every idea, design, and project needs to be approved by at least one other person.

So you need a tool that can help you streamline communication with your team.

A specialized ad design tool is specifically created with this in mind.

Creatopy is all about collaboration.

Based on your needs, there are two ways in which you can work together with your team through Creatopy:

  1. Create a whole new team and add all the members.
  2. Create a new project and add the members that are working on said project.

You also have a comment section on each design, so you can leave feedback, questions, and other notes for your team members.

A screenshot from Creatopy showing the comments section that can be found on the right side of a design.

Say goodbye to back-and-forth emails and trips to each other’s desks every five minutes.

5. It Expands Your Resources

When you’re designing a display ad, most of the time, you need to grab the images you want to use from your Google Drive or your Dropbox account. Sometimes you might find that you need stock images from Shutterstock.

While a standard GDT allows you to use all these resources, it doesn’t have them integrated into the platform. You have to go to another website to get the stock images or open your Google Drive again to fetch the pictures you want.

That’s a lot of tabs and extra time.

A specialized ad design tool lets you access everything in one single platform.

Creatopy’s Shutterstock integration allows you to access a whole library of stock images right inside the platform. You can even find stock videos and stock audio, which broadens your options even more.

A screenshot from Creatopy showing the Shutterstock library integrated in the platform.

You can also connect your Google Drive and Dropbox accounts with just a couple of clicks. This way you have all your assets in hand as you edit your design.

Having everything you need in one platform makes for a less cluttered desktop and a much smoother design process.

Long Story Short

A specialized ad design tool improves your work by saving time and effort, as well as complementing other tools you might like working with. It allows you to upgrade the quality of your designs and develop your skills.

Are you ready to make that switch?

Monica Aldea
Content Marketing Specialist at Creatopy - Hufflepuff in life. Always ready to comment on movies and pop culture, even at family dinners. Constantly cooking up story ideas.

    Leave a reply

    Your email address will not be published.

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    You may also like

    More in Design