How To Make Responsive HTML5 Banner Ads
4 minutes read

What is the biggest benefit of creating responsive HTML5 banner ads? Well, you get a wider audience that uses various devices!  

According to Google, 82% of smartphone users say they consult their phones on purchases they’re about to make in a store and 91% of them turn to their phones for ideas in the middle of a task. 

This is why, nowadays, creating responsive ads has become really important. Due to a large number of different screen sizes and shapes for mobile devices, responsive design has become really critical in online advertising.

So the one-size-fits-all times are gone. Now you must understand your audience’s intent and needs and be there when they need a solution to a problem. Today, you can create ads that fit on different screens or create visuals in different formats, such as vertical banners that are on the rise because of the power of mobile usage. 

Many website owners still use traditional banner ads. In most cases, Flash and GIF banners go with fixed pixel dimensions and they are incompatible with today’s responsive layouts and mobile devices.

Before we move further, let’s see what are responsive ads and try to understand their importance in the online advertising ecosystem.

A simple definition sounds like this:

Responsive ads adjust their size and fit to any available space.

This means that you can use responsive ads in a multiple device campaign such as mobile, tablet, and laptop/computer screen. Because the ads adapt to the available space on the screen.

HTML5  allows you to create responsive banner ads that are adjusted with any screen or device. 

A correct display of banner ads is quite essential to make your display advertising campaign successful.

The adoption of HTML5 will allow enterprises to improve the work of modern browsers like Chrome, Explorer, or Firefox that are now going faster than a few years ago.

HTML5 enables companies to create and manage apps with greater delicacy and multiplicity on different platforms and devices in the same amount of time.

Why HTML5 is a great way to create responsive banner ads

HTML5 gave rise to online advertising and more flexibility to manage your banner ads on any device. Now you don’t need to create various versions of the same banner ad. HTML5 banner ads reduce this number and сhances of getting errors that will significantly improve your banner production.

It may sound like a cranky idea, but there are a lot of benefits to create HTML5 banner ads:

  1. HTML ads are easy to access and read on any devices;
  2. Text, Video, Images, and Javascript are all used within one advertising like any website page.
  3. Banners can use dynamic server-side scripting and databases if necessary.
  4. Banner serving is often similar to web hosting.
  5. HTML5 responsive banner ads may be adjusted with any size

What banner sizes with HTML5 should you use

If you want to create responsive layouts, the page elements need to use variable widths so the banner ads can stick to this convention. The height of the banner is not very important for the responsive design, but that doesn’t mean that you don’t need to focus on it. 

You can choose any height that you want, but this is not to say that your banner ad will be entrapped with this height.

In order to come with the same heights as conventional banner sizes, you should follow the compatibility. In theory, we can make any height or width, but this is not convenient for testing.

I get over with a standard set of banner heights that I categorized in 4 chapters so it’s easier for you to create the HTML5 banner ads for your next campaign. 

234×60Half Banner
970×90Wide Skyscraper
Medium Rectangle
120×240vertical banner
300×250Medium Rectangle
240×600Wide Skyscraper
300×600Half Page
160×600Wide Skyscraper

That will give you not only a great vertical size with different widths, but also a good chance that your devices will display them right.

How to create HTML5 banner ads

It doesn’t matter if you are a designer, a developer, or a marketer – there will be one moment in your life when you will want or have to create a responsive banner ad and you need to know which are the best ways to do that. 

So if you are a developer and you want to crack the code in your own way, I recommend checking out his article about how to create responsive banner ads using CSS.

But if you are a marketer or a designer I have a better recommendation for you, the best HTML5 banner creator in town that can help you with your HTML5 responsive banner ads – Creatopy.

With this platform, you can create responsive scale HTML5 banner ads in a very simple way.

After you signed up (or log in, if you are a user) and created your banner ad from scratch or edited one of our templates, just download your work in HTML5 format.

Your banner ad becomes responsive to the space it’s placed on while still keeping its overall proportions. 

The Importance of Responsive Scale in Online Advertising

According to one of Google’s study, the statistics show us that 89% of all users in the US that use a smartphone notice a banner ad while they’re using them.

That means that advertisers must understand that they need to create responsive scale campaigns not only for one type of screen but for different types, such as mobile, laptop, and tablet. 

What makes a banner ad efficient in an online advertising campaign?

  1. All the good ads are contextual – that means that your search retargeting campaign should be there when people intend to buy something
  2. All the good ads are intuitive – you know what you get after you click on them
  3. All the good ads look good – a good banner ad will always be clicked, and if you have a strong value proposition and use great colors, it will be a blast for your campaign

HTML5 Responsive Banner Ads Examples

Now that we know all of these things about HTML5 banner ads, let’s look at some great examples our designers created for you guys from which you can get inspired for your next campaign.

Irina Weber
Irina Weber is a marketing specialist, blogger and guest writer. She creates and develops new marketing campaigns, writes articles about online marketing, social media, conversion optimization on higly authoritative websites.


    1. This looks suspiciously similar to my resposive banner ads article that I wrote more than 4 years earlier. Please do the right thing and link back to my original:

      Thanks :)

    2. Thank you for this article, but I think the title is misleading “responsive”

    3. Hey Matthew, sorry for the inconvenience. We will update the article with the link to your blog. Also, thank you for being an inspiration for our community!:)

    4. This is the first time i am seeing post on creating html banner ads . i have read lot of articles of html coding but this is something new i want to thank you for posting something really new and out of the box

    5. Very nice articles, such articles yet not available. i am an HTML ad banner developer. i use gwd & am trying to do my the level best.

    6. Nice one…i have implementation over our website

    7. Nice article. I thing there is a difference between Responsive and adaptive banners.
      I also can code on my own. HTML5 Banner is like one page web. But time matter i thing.
      Check also my design static and animated HTML5, Static and GIF banners

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    13. Ok, thanks for sharing. I’m finding responsive html 5 display ads are a great channel for marketeers.

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    15. david – nice information..

    16. Your blog contain an remarkable
      This post is very nice please do share such post Corporate Entertainment Agency for Events

    17. This is the first time i am seeing post on creating html banner ads .

    18. Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody

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    21. Hi,
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    22. banner ads really help to grab the targeted audience. I use it and get good results. here this content I have got lots of ideas about the banner ad to hope I will implement in the next banner.

    23. Very nice info I like it thank you

    24. This is helpful information. Thanks for share this article

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