A featured image for an article about the top 9 creative automation tools for 2025
14 minutes read

Spending hours on end manually perfecting each ad isn’t feasible anymore. The crushing speed, volume, and variations at which they’re demanded are impossible to keep up with manually. 

However, the solution isn’t to compromise between quality and quantity—it involves adding a new spin to old creative workflows with automation.

With creative automation tools, you can truly place creativity at the core of creation, delegating repetitive and thoughtless tasks such as resizing ads or creating ad variations to your dedicated ad automation tool.

But to reap the benefits of creative automation software, you must first choose one that best fits your needs. 

To help you find the right creative automation tool for your business, we’ll go through nine of the most popular creative automation software in 2025, starting strong with Creatopy.

Table of contents

  1. Creatopy
  2. Celtra
  3. Hunch
  4. AdCreative.ai
  5. Bannerflow
  6. Rocketium
  7. Smartly.io
  8. Storyteq
  9. Adacado

1. Creatopy

Creatopy is among the top automation tools for enterprises. It helps them scale their production of visuals by allowing designers and non-designers to create thousands of on-brand, channel-specific ads with a click of a button. 

Creatopy’s Ad Studio boasts many readily available assets and editing features—including filters, animations, transitions, and AI-driven edits, such as removing or generating backgrounds. While designers can use AI to tweak content, they still have full control over the finished design. This is a must for creative teams wanting to ramp up content creation without restricting or compromising their creative vision.

Speaking of scaling, you can use Creatopy instantly and intuitively to generate dozens of variations of a master ad. You can reformat and resize each variation to fit different channels’ needs. Additionally, with a single edit to one ad, you can batch-edit an entire ad set, having it ready to launch in a few minutes.

Non-designers can also use Creatopy to create on-brand assets without burdening designers. Designers can set up a Brand Kit, develop branded templates, and pre-establish the extent to which these can be customized. Non-designers can then edit these ads within these pre-set confines. If necessary, they can request feedback or approvals from internal or external stakeholders.

You can also import your product feed data into Creatopy using a CSV sheet or your Shopify store’s URL. Creatopy will then connect the dots, translating your entire product feed data into hundreds of ad variants for each product.

Once your ads are ready, you can deploy these to Meta, export them to 35+ ad networks, or download them in one go—all from Creatopy. Once launched, you can update them in real time using Creatopy’s ad serving. Address your audience by name, use real-time sports or betting scores, and localize ads directly from Creatopy.

a screenshot of creatopy's creative automation tool

Best for: Enterprise-grade scaling of on-brand, personalized ads across teams using AI and automation capabilities.

Pricing: Creatopy offers self-service plans, including Pro or Plus, as well as Enterprise plans, which serve unlimited users within an organization and can be tailored to specific business needs.

Standout features:

  • Batch edit and resize ads
  • Import or link feed data
  • Ad personalization and localization
  • Role-based editing accessibility levels
  • Design feedback and collaboration tools
  • Cloud storage integration
  • Ad serving
  • A/B testing of ads
  • PSD file import
  • Creative analytics and reports
  • Dedicated multi-channel ad design tool
  • Generate ads from URL
  • AI-driven ad copy generator and translator
  • AI image generator and editor
  • No-code animations and HTML5
  • Brand Kits
  • Graphic elements library
  • Remove background for single or in bulk (feed)
  • Video, image, GIF, and audio library
  • 1000+ customizable ad set templates

Ratings:

  • G2: 4.6 (200+ reviews)
  • Capterra: 4.6 (285+ reviews)

User reviews:

Here’s what users like about Creatopy’s creative automation tool:

“Creatopy allows me to create professional images quickly, even though I haven’t been trained as a graphic designer. The platform makes it very easy for me to create images that work well on our website, promotional emails, banner ads, social media images, etc. I’d strongly encourage anyone with a need for graphics to try Creatopy.”

“As a video editor, I find Creatopy incredibly easy to use. Its intuitive interface makes navigation a breeze, allowing me to focus on the creative aspect of creating html-5 banners or Video Ads.”

“Creatopy is a tool that I, as a Graphic Designer, use almost daily. It has a very intuitive interface, offers multiple templates, and allows for quick banner creation thanks to automation. Most importantly, animating and exporting HTML5 banners is made easy in comparison to After Effects or Google Web Designer.”

However, users mention some cons: 

“I haven’t run into anything egregious. I suppose it’d be nice to have more stock images at my disposal, but unless I’m looking for something incredibly niche there’s usually several options for me to select from.”

2. Celtra

Celtra channels most editing capabilities and templates within its creative automation software to display ads. Its creative studio uses standard design tools to help you create on-brand and personalized static, animated, and video ads. They use role-based workspaces and collaboration tools to help teams come together to create, launch, and track ads. 

Despite marketing itself as a creative automation platform powered by cross-functional collaboration, Celtra’s interface can be hard to wrap your head around. It involves a steep learning curve for non-designers that might slow down the rate of content production.

The ad automation tool’s reporting and analytics capabilities provide in-depth insights into your banner ads’ performance. While the level of granularity in data can be challenging to navigate—especially as some pieces of data don’t align with regular naming conventions—you can use it to extract valuable information about your ad performance. 

a screenshot of celtra's creative automation tool

Best for: Tech-savvy users needing to create many display ads.

Pricing: Available upon request.

Standout features:

  • Performance analytics and reporting 
  • Template-based automated creations
  • Collaborative creative workflow
  • Testing of creatives
  • AI-powered content assistance 
  • Dynamic product ads
  • Rich media and video ad production
  • Personalization features

Ratings:

  • G2 score: 4.4 (390+ reviews)
  • Capterra score: 4.4 (290+ reviews)

User reviews:

Here’s what users liked about Celtra:

Celtra is an efficient way to create valuable marketing content that connects with targeted audiences. I use it to create banner displays that engage customers.”

“Celtra simplifies the creation and delivery of versioned assets. One creative template can be populated by a spreadsheet to automatically create countless variations and takes the tedium out of collecting and exporting those assets.”

Here are some of Celtra’s cons that G2 users noted: 

The reporting tool can really be improved. Some metrics/dimensions cannot be combined in a single report which makes it a nuisance to pull multiple reports to access holistic data for the campaign.”

“Higher entry-level budgets and commitments are needed to onboard. The onboarding process can take a while, especially with companies without previous creative automation or DCO experience.”

3. Hunch

Hunch is a creative automation tool focusing on paid social media campaigns. Its features can help different roles within your company collaborate to batch-create, edit, and launch creatives across platforms like Facebook, Instagram, and Snapchat. 

Like Creatopy, you can upload your existing product feed to Hunch, automating ad creation using this data. Then, you can refine these using the editing options, including AI-powered tools, within Hunch’s Creative Studio. Yet, note that some usability issues persevere within Hunch’s creative automation platform. It can get buggy and error-prone during ad and campaign creation, disrupting campaign management and the creation flow. Delays and lags can also bog down time-to-market, which can cause significant issues if you’re working with time-sensitive campaigns. 

After finalizing ads in Hunch, you can deploy these to your chosen platform. Once launched, you can manage these directly from Hunch’s creative automation software, which lets you embed live data into your creatives. You can then use Hunch’s reporting and analytics features to get a bird’s eye view of your ads. 

a screenshot of hunch's creative automation tool

Best for: Scaling catalog-based campaigns for social commerce.

Pricing: Hunch has two pricing editions: software with service and creative end-to-end. As these are highly dependent on specific business use cases, you can request pricing details from the company directly. 

Standout features:

  • Image and video templates
  • AI-powered Creative Studio 
  • Dynamic personalization of assets
  • Automatic ad generation using feeds
  • Live feed integration
  • Collaborative capabilities like 
  • Template importing
  • Performance metrics
  • Social campaign management
  • Testing and optimization

Ratings:

  • G2 score: 4.5/5 (35+ reviews)
  • Capterra score: 4.7 (10+ reviews)

User reviews:

Here are some positive things users had to say about Hunch:

“Hunch is a tool that allows you to quickly set up campaigns and leverage data feeds and smart settings to respond to real-time events; it’s easy to master, supported by a fantastic team, and has enabled us to run campaigns we couldn’t have achieved without it.”

Possibility to export many designs, dynamic ads, creating catalog sales ads, automated campaigns, easy to navigate (much more than Meta), background removal for images, etc.”

Users had some workflow-disrupting issues with Hunch, stating: 

“It can be a bit buggy sometimes and can take a bit of time to achieve simple uploads.”

“The tool is sometimes a bit slow and there are not as many connections as we would like yet.”

4. AdCreative.ai

AdCreative.ai is an AI-first creative automation platform. It helps you mass-create ads for different platforms, suggest edits, and maintain brand consistency across assets using AI capabilities.

This creative automation tool is best for those who are okay with letting AI take 80% of the reins, as the platform offers limited creativity and flexibility. Once AI generates your ads in AdCreative.ai, not many post-production edits are possible. The predefined creative flow within the tool also makes adjusting ads mid-process difficult.

This makes it more suitable for companies working in slow-moving industries that don’t call for timely refined adjustments or lots of flexibility during asset creation. If you want by-the-book creatives packaged in a set layout, then AdCreative.AI may be your most fitting solution. 

a screenshot of adcreative.ai's creative automation tool

Best for: Quick production of AI-generated, rigid creative assets.

Pricing: AdCreative.AI offers four plans catered to small, medium, large, and enterprise-level businesses. Reach out to their sales representatives for the most recent pricing information.

Standout features:

  • AI image creation
  • AI ad copy generation
  • Product video shoots
  • Template creation
  • Competitor insights
  • Creative scoring AI
  • AI-driven creative insights
  • Automate custom templates

Ratings:

  • G2 score: 4.3 (710+ reviews)
  • Capterra score: 3.6 (150+ reviews)

User reviews:

Here are some positive accounts from AdCreative.AI users in G2:

I like the option to generate dozens of ideas in a matter of seconds and minutes. Once you get used to the interface, it’s pretty easy to spin out ideas for your campaigns. Are they perfect? No, but it can get you 80% of the way which used to take days before.”

“I like the simplicity that comes with using AdCreative.ai to create social media posts and ad creatives. With AdCreative.ai, I no longer spend several hours figuring out how to create the perfect creatives for my campaign needs and also for my clients.”

And here’s some cons users mentioned:

“Unfortunately it still has a very, very long way to go. When you try to do the integrations, things just don’t work.”

There is a lack of essential features, buggy software, and crucial features like videos and slide shows. They brag about AI functionality, but it is totally overblown. The designs are basic and repetitive.”

“For users with very specific design needs or those who want more granular control over every aspect of the creative, the platform’s AI-generated output might feel limiting.”

5. Bannerflow

Bannerflow covers most of the same things that other creative automation platforms do: creating assets collaboratively and scaling, scheduling, and launching these across different platforms. It also lets you update and refine ads using performance insights. And while it has all of these features, Bannerflow underscores simplicity.

For example, its AI capabilities lag behind most creative automation solutions. While other platforms thread AI into every stage of the creative process, Bannerflow’s AI Studio is limited to generating and editing images with AI. Moreover, any special requests—such as dynamic ads, scheduling, and ad serving on multiple platforms—can incur charges of thousands of dollars that can quickly add up, making it unsustainable for companies with a limited budget.

Therefore, agencies and brands that are widespread across social platforms or e-commerce brands needing many dynamic ads may find other creative automation platforms more fitting.

a screenshot of bannerflow's creative automation tool

Best for: Businesses with simple ad requirements. 

Pricing: Bannerflows’ pricing depends on your choice of package and any add-ons you choose to add, which can heavily impact the final price.

Standout features:

  • Easy-to-use design platform
  • Brand library
  • Ad serving
  • Feed personalization
  • Campaign management
  • Dynamic templates
  • Real-time collaboration tools — comments, notes
  • Create different ad formats, sizes, and versions

Ratings:

  • G2 score: 4.6 (150+ reviews)
  • Capterra score: 4.0 (1+ reviews)

Reviews:

Some of the users’ favorite things about Bannerflow were:

Bannerflow’s product and solution is great for creative building, asset scaling, and direct-to-platform publishing. Additionally, the creative studio is easy to use.”

“Using Bannerflow is easy and intuitive. Duplicating and editing previously made banner sets saves a lot of work time. The possibility of using your own fonts supports the desired brand look.”

Some cons of the creative automation tool that they recalled needed improvement were:

While the product and solution itself is outstanding, unfortunately, the platform struggles with some occasional stability issues with loading speed, crashes, and unresponsive clicks.”

“Lots of bugs, and difficult to edit individual elements layered on top of each other.”

“Adding too many widgets or complex dynamic elements might strain the platform’s resources, impacting the responsiveness of the user interface and potentially affecting the overall experience of designing and previewing ads.”

6. Rocketium

Rocketium markets itself as an agile CreativeOps platform: A creative automation platform that supports end-to-end creative workflows, including creative production, operations, and analytics. 

Consequently, it does a bit of everything, focusing more on data. It offers more straightforward, lighter design features, allowing banner and video ads to be created using AI. However, it insists on its data features more than most creative automation platforms. 

Rocketium’s main selling point is its extensive reporting and data features—visualization dashboards, regular reporting, and automated insights. These insights are also available as you create your assets, with in-editor recommendations powered by competitor and industry data.

Their emphasis on data gears you toward data-driven ad production, but it also steepens the learning curve and demands higher costs. As such, Rocketium is suitable for businesses with more time and budget to adopt, learn, and get used to a creative automation platform. 

a screenshot of rocketium's creative automation tool

Best for: Well-established businesses with extensive data analytics needs. 

Pricing: Rocketium requires a one-time set-up fee of $2000 upfront, regardless of the chosen pricing plan. Since their pricing fluctuates depending on your specifications and needs, you’d need to schedule a call with them for a more accurate price breakdown.

Standout features:

  • AI-driven automation
  • Bulk editing and adaptation
  • Personalization
  • Brand compliance
  • Collaborative workflow
  • Centralized performance data
  • Real-time tracking and alerts for assets
  • In-editor predictive analytics
  • Competitor intelligence

Ratings:

  • G2 score: 4.2 (90+ reviews)
  • Capterra score: 4.6 (70+ reviews)

User reviews:

Users described some pros of Rocketium’s creative automation tool as:

The best part of Rocketium is that you don’t need to be a designer to make changes to the templates uploaded. We can design the template and upload it in Rocketium and then the marketing team and make the changes according to their needs.”

I love Rocketium! If you want to make cool social videos but lack the video editing skills, this is the tool for you. Simply add images/video and add your captions and their software will create great looking social videos for you. Comes with lots of templates as well as free images, video and music clips you can use for free.”

Yet, Rocketium users noted some difficulty with using the platform. More specifically:

“Onboarding is complex, the tool is really difficult to understand at first and there are only 4-5 onboarding videos that do not help in issue resolution”

It’s hard to customize anything. You have to trial and error your way through if you need to move a text box, for instance. These are great for on the go, quick stuff, but for more options, this isn’t the tool.”

“The User Interface is complex, and it is pretty challenging to get started with the tool. Even with the new onboarding flow with a step guide of the tool, it is not easy to get acquainted.”

7. Smartly.io

Smartly.io is a creative automation tool heavily focused on campaigns, helping businesses launch and manage multiple social campaigns and ad groups simultaneously. 

Its creative suite includes image and video templates, dynamic optimization, and UGC-specific video editing capabilities. You can also create ads from your feed data, using AI and ad intelligence to scale, personalize, and improve ad performance.

Smartly.io’s creative automation platform centralizes all aspects of campaign management, including budget management. In fact, managing your budget within Smartly.io’s creative automation platform is mandatory. 

Therefore, Smartly.io is an excellent creative automation tool for those who want to keep all campaign-related things in one place. Its all-in-one approach to campaign management makes launching ads on Facebook, Snapchat, Pinterest, and TikTok a breeze. Yet, if security and flexibility are your primary concern, you’re better off looking to other creative automation solutions.

a screenshot of smartly.io's creative automation tool

Best for: Launching and updating multiple social campaigns automatically from one platform.

Pricing: Request pricing directly from Smartly.io.

Standout features:

  • Asset and template library 
  • Automated campaign management
  • Predictive budget allocation
  • Dynamic optimization
  • AI recommendations
  • Optimization triggers
  • Cross-functional collaboration workflow
  • Reporting dashboard

Ratings:

  • G2 score: 4.4 out of 5 (460+ reviews)
  • Capterra score: 4.5 (10+ reviews)

User reviews:

Users have noted the following pros when using Smartly.io:

I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily.”

“The support received from Smartly team is convenient and helpful whenever we face any issue while setting up campaigns. Further, we are able to track performance on different levels, monitor spend and also build custom reports and share amazing previews for creatives; along with the auto-optimization option for creative and constant recommendations to have a healthy and successful campaign.”

The cons of Smartly.io features are mostly about difficult or laggy design processes:

“The Learning Curve. It takes months of using the program to really get the hang of things. Most of the error codes don’t outright tell you what went wrong so it takes a lot of investigating to fix a seemingly simple issue.”

“Hard to get an overview of scheduled campaigns and to get an overview of the budget. Sometimes very buggy, which resulted in some extra checks for the campaigns. Some functionality is missing when working with cross border feed, meaning that we had to redo them, which is pretty bad.”

8. Storyteq

Storyteq is a relatively newer creative automation tool that isn’t too different from existing platforms in the market. It helps you create ads in different formats—including videos—and offers standard creative automation features like auto-resizing, collaboration, personalization, and brand assets. Its main goal is to lower the entry barriers to design for creative and marketing teams, and it does so using its easy-to-use drag-and-drop features.

As a growing company, however, its template features are still in the works: Template availability and usability emerge as pressing issues. Storyteq has fewer template variations than other creative automation tools, and managing an increasing number of templates often becomes a laggy experience. This risks slowing down production during periods of creative fatigue

In that sense, if you’re happy to start creations from scratch for the most part, Storyteq can become a go-to in your toolkit.

a screenshot of storyteq's creative automation tool

Best for: Intuitive, multi-format asset creation with minimal template use.

Pricing: Contact Storyteq for specific pricing details.

Standout features:

  • Dynamic templates
  • Automatic asset scaling
  • Batch campaign creation
  • Collaborative creative process
  • Localization and personalization
  • Ad performance optimization
  • Brand portals

Ratings:

  • G2 score: 4.4 (130+ reviews)
  • Capterra: 4.3 (10+ reviews)

User reviews:

Users of Storyteq’s creative automation platform highlighted the following pros:

“The best part about Storyteq is its creative feature which help the user to understand and enhance his creative ides with Storyteq. Its is easy to implement and intergrate with existing applications.”

However, users remarked these cons:

“The user experience is one area that they need to really look into. When working with multiple assets it sometimes gives the feeling of lagging. Tech Support and supporting documents needs to be improved.”

“Frequent glitching effecting performance/speed in which ads can be created.”

With great complexity comes high margin for error. We feel that we’re sold by the tons of capabilities of StoryTeq, but hit tons of roadblocks when being put into action. Timelines are routinely missed and we end up not having templates ready for the campaigns we hoped to use them on.”

9. Adacado

Adacado’s creative automation platform gets down to the basics of advertising—their motto is to get things done and be seen, not wait for perfection.

As a self-proclaimed DIY advertising tool, it offers a simplified interface that helps you quickly publish static and dynamic ads without much hands-on expertise or experience. All you need to do is create an account, name your campaign, select a template, and customize your advertisement. 

If your only focus is getting eyes on your brand without granular refinements or advanced capabilities, Adacado may be the best creative automation software for you. However, if you’re looking to be more technical in your ad creation and management, seeking collaboration, reporting, or ad testing, Adacado may fall short of your expectations.

a screenshot of adacado's creative automation tool

Best for: Simple ad use cases and requirements.

Pricing: Adacado uses a freemium pricing model. It doesn’t have different pricing plans—you only pay for the ads you run and the product data you store. 

Standout features:

  • Prebuilt templates
  • Simplified creative editor
  • Data feed management
  • Integrations with product feeds and Shopify
  • Media buying and targeting options
  • Analytics
  • Ad delivery
  • Multi-user task management

Ratings:

  • G2 rating: 4.0 (1 review)

User reviews: 

Adacado has a single, old review on G2 from 2019, stating:

The team are highly accessible. Partnering with them is a great opportunity for any company”

Next steps: Choosing your creative automation tool

If you want an engine driving your ad creation—without manually managing the horsepower this would require—your best bet is to adopt a creative automation tool. Now that you’ve received a brief intro into these top nine creative automation tools, you can assess each separately. 

The best way to do so is by comparing their features to your internal requirements to see how well each creative automation platform matches your needs. 

If you don’t know where to start or how to navigate this assessment, start with our buyer’s guide on choosing the best creative automation tool.

Derya Yildirim
B2B SaaS writer with 5+ years of experience crafting user-driven, actionable, and fluff-free content.

    You may also like