Customer vs. Company Journey Webinar
Join our guest, Jon Ivanco, to learn how to differentiate the customer journey from the company journey from an advertising perspective.
What will we cover?
In this webinar, Jon will teach you everything about how to develop a smooth and engaging customer journey and you'll learn:
- The differences between customer and company journey
- How to build your website to improve customer experience
- How can ads set up the customer journey better
- About the shift in thinking in terms of privacy changes
- What will be the role of ad agencies in the future
Meet our speaker
Jon Ivanco is the co-founder of Formtoro, where he advises ecommerce companies on creating integrated data structures to drive predictable growth.
He is a huge advocate for customer journey vs. company journey as you will see in this webinar.
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